Photographs on this site
Every photograph used on this site is listed below with its photographer, the page it came from and the license it is used under. The same credit appears under each photograph where it is used, so nobody has to come to this page to find it.
- A bookkeeper at a desk working through paperwork beside a laptop
Photograph by Mikhail Nilov, from Pexels, used under the Pexels License, free to use with credit appreciated. Appears on The who it is for index. - Two colleagues at a desk reviewing a set of financial reports on a laptop screen
Photograph by Tiger Lily, from Pexels, used under the Pexels License, free to use with credit appreciated. Appears on Outsourced accounting departments. - A laptop screen filled with a spreadsheet of reconciled figures
Photograph by RDNE Stock project, from Pexels, used under the Pexels License, free to use with credit appreciated. Appears on The services index. - A stack of paper receipts and invoices waiting to be coded
Photograph by https://kaboompics.com/, from Pexels, used under the Pexels License, free to use with credit appreciated. Appears on The templates page. - A bookkeeper reviewing printed documents beside a laptop at a home office desk
Photograph by Mikhail Nilov, from Pexels, used under the Pexels License, free to use with credit appreciated. Appears on Virtual bookkeeping firms. - A hand filling in an invoice on a clipboard with a pen
Photograph by Kindel Media, from Pexels, used under the Pexels License, free to use with credit appreciated. Appears on AP and AR services. - A stack of window envelopes, coins and a calculator on a marble desk
Photograph by Jason Deines, from Pexels, used under the Pexels License, free to use with credit appreciated. Appears on Payroll bureaus. - Hands packing an online order into a cardboard box beside a laptop and an order sheet
Photograph by Kampus Production, from Pexels, used under the Pexels License, free to use with credit appreciated. Appears on Ecommerce bookkeeping firms. - A finance professional at a desk reviewing a printed chart beside a computer
Photograph by RDNE Stock project, from Pexels, used under the Pexels License, free to use with credit appreciated. Appears on Outsourced controller services.
Generated illustrations
The other images on this site are illustrations and infographics generated for LedgerWebStudio with an AI image model, so they have no photographer to credit. Every one of them features Ticker, the heron in the indigo vest, who is the studio's mascot. The words in the infographics are taken from this site's own pages. None of these images shows a real person, a client or a member of the team.
- Ticker, the grey heron mascot in an indigo vest, presenting the intake form with an open wing
Generated illustration. Appears on The home page hero. - Ticker, the grey heron mascot in an indigo vest, standing on one leg with his ledger, looking along a path of glowing milestone markers
Generated illustration. Appears on The home page, six months forward look. - Ticker the heron mascot laying out a row of blank index cards on a studio desk beside a laptop with a website wireframe
Generated illustration. Appears on The about page, what we actually are. - Ticker the heron mascot waving hello beside a desk with a laptop and an opened envelope
Generated illustration. Appears on The contact page. - Ticker the heron mascot presenting a website layout on a large monitor with an open wing
Generated illustration. Appears on The book a demo page. - Ticker the heron mascot standing in misty river shallows, looking surprised at a trail of blank paper pages floating away across the water
Generated illustration. Appears on The page not found page. - Ticker the heron mascot placing a sealed envelope into an inbox tray on a tidy desk
Generated illustration. Appears on The thank you page. - Ticker the heron mascot filing a completed folder into a filing cabinet drawer
Generated illustration. Appears on The order confirmed page. - Ticker the heron mascot ruling a double underline under the last column of his ledger beside a sealed folder, the account settled
Generated illustration. Appears on The build fee paid page. - Infographic with Ticker the heron mascot: Why speed protects your ad spend. Click already paid for. 90+ PageSpeed page opens. Visitor stays and reads. Fewer paid clicks wasted.
Generated infographic. Appears on The speed and paid ads section, on the home page, pricing and features. - Infographic with Ticker the heron mascot: Three readers, one page. SEO: people searching. AEO: answer engines. GEO: AI assistants. Schema: machines.
Generated infographic. Appears on The search, answers and AI section, on the home page and features. - Infographic with Ticker the heron mascot: Four steps, build fee last. 1. First monthly invoice. 2. One onboarding call. 3. We build the site. 4. You approve, then fee.
Generated infographic. Appears on The home page, how it works. - Infographic with Ticker the heron mascot: A cadence, not a project. Onboarding call. Build and approve. Launch. Every week: weekly detail updates, researched articles, 5 revisions a month.
Generated infographic. Appears on The about page, run order. - Infographic with Ticker the heron mascot: Your site, reconciled every week. Hours, team and contact. Service and industry pages. New location pages. Small copy fixes.
Generated infographic. Appears on The pricing page, weekly updates. - Infographic with Ticker the heron mascot: Why the pages open instantly. Custom-coded pages. Almost no JavaScript. Served from the edge. 90+ PageSpeed at launch.
Generated infographic. Appears on The features page, pages that open instantly. - Infographic with Ticker the heron mascot: Five things to have ready. Your service list. Client industries served. Where inquiries land. Your logo. Current website address.
Generated infographic. Appears on The onboarding page. - Infographic with Ticker the heron mascot: Two clicks to the right page. Homepage. Service page. Industry page. Plans and next step.
Generated infographic. Appears on Bookkeeping firm website design. - Infographic with Ticker the heron mascot: Speed is decided at the build. Page builder: extra editor code. Custom coded: only the code needed.
Generated infographic. Appears on Outsourced accounting website development. - Infographic with Ticker the heron mascot: A starting structure, already settled. Clear service list. Plans section. About section. Easy contact path.
Generated infographic. Appears on Website templates for bookkeeping firms. - Infographic with Ticker the heron mascot: Open with strategy, not close. Forecasting. Fundraising support. Board reporting. Runway. Monthly close, later.
Generated infographic. Appears on Fractional CFO website design. - Infographic with Ticker the heron mascot: Four signs a redesign is due. Looks older than your brand. Slow on a phone. Edits need a developer. Services out of date.
Generated infographic. Appears on Accounting firm website redesign. - Infographic with Ticker the heron mascot: One page per location. Before: one page for every office. Locations compete. After: a page per location. Each area can rank.
Generated infographic. Appears on Multi-location bookkeeping firm websites. - Infographic with Ticker the heron mascot: What search visibility is built on. Pages per service. Pages per industry. Location pages. Fast pages underneath.
Generated infographic. Appears on SEO for bookkeeping firms. - Infographic with Ticker the heron mascot: What replaces the office visit. Real photos of the team. How you work remotely. How documents are handled. How you stay in touch.
Generated infographic. Appears on Virtual bookkeeping firm website. - Infographic with Ticker the heron mascot: Intake first, then the call. Company size. Pay frequency. Current provider. States employees are in.
Generated infographic. Appears on Payroll bureau website development. - Infographic with Ticker the heron mascot: Where controller work sits. CFO strategy. Controller oversight. Bookkeeping. Clear for both buyers.
Generated infographic. Appears on Website for outsourced controller services. - Infographic with Ticker the heron mascot: What a person adds over software. Judgment on unusual transactions. A second set of eyes. Time back for the owner.
Generated infographic. Appears on Small business accounting firm website. - Infographic with Ticker the heron mascot: Why DNS is switched last. Build the new site. Review and test. Confirm it works. Switch DNS last.
Generated infographic. Appears on Website migration for accounting firms. - Infographic with Ticker the heron mascot: Every service meets every industry. Service pages. Industry pages. A page for each search. Scope request to CRM.
Generated infographic. Appears on Bookkeeping firms. - Infographic with Ticker the heron mascot: One page per CFO service. Forecasting. Board reporting. Fundraising support. Scope request sorts the fit.
Generated infographic. Appears on Fractional CFO firms. - Infographic with Ticker the heron mascot: From worried search to booked call. Behind on the books. How catch-up works. What to gather. Checklist request. Lead in your CRM.
Generated infographic. Appears on Catch-up bookkeeping. - Infographic with Ticker the heron mascot: Website architecture for signed engagements. One page per service. One page per industry. Scope intake form. Routed into a CRM. Fast on mobile. Weekly updates.
Generated infographic. Appears on The website architecture blog post.
People in the photographs
The people in these photographs are models in licensed stock photography. They are not clients of LedgerWebStudio, not employees, and not the people named in the client statements elsewhere on this site. We deliberately never pair a photograph of a face with one of those names: those are real clients, and a stock face beside one of their names would read as that person's photograph.
Icons and type
Interface icons are from the Phosphor icon set, used under its open license. The typefaces are IBM Plex Sans and IBM Plex Mono, served from Google Fonts under the SIL Open Font License. No third-party company logo is drawn, approximated or displayed anywhere on this site; where another company is named, including on the comparison pages, it is named in plain text only.
Questions and takedowns
If you are a photographer and you believe an image here is credited incorrectly or used outside its license, email . A person reads it, and we will correct or remove the image rather than argue about it.